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Pangaea does Tough Mudder

No man or woman left behind. In 3 months a small team of individuals from all functions of the Pangaea business will be taking on the “Tough Mudder”.   I probably should have realised from the name this wasn’t a run in the park (literally). I have since seen...

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Launching a new brand

Creating a new brand from scratch is a scary business, but it’s what we live for at Pangaea. Having had a germ of an idea a year ago, we then embarked on pulling together a full brand proposition, creative, product assortment, packaging, website and social...

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Think. Lab. Make. Tell.™

Did you know that the vast majority of cosmetic brands out there are actually little more than a brand name and product concept? That is they come up with a marketing story and then work with third-party formulation developers and with independent contract manufacturers to produce what...