Our vision is to be a Britain’s No.1 Cosmetic Superlab. The first independent full vertical lab to be ISO 22716 and ISO 9001 certified. Taking original patented research from concept to our own retail superstore stocking nothing but our own brands. A cosmetic temple dedicated to us. Ok wait!
Check out our unique concept ‘Think. Lab. Make. Tell.’
and read more about our superstore plans in Our Mission page.
We develop niche brands using disruptive thinking. We make virtually everything in house. We grow through innovation, partnerships and acquisition. We think differently to other cosmetic houses.
Our mission is become Britain’s most pioneering cosmetic superlab. And do the impossible… amaze the world by creating 9 superstar brands by 2025.