Most ordinary cosmetic brands outsource their manufacture and even their product development to third-parties. This means they are able to focus on what we call the ‘Tell’ part ie. Marketing. This is great while small, but some companies never build capabilities even when they scale. This is a huge disadvantage and something which gives Pangaea a real edge. We are able to truly take a well-thought-through concept from raw materials (we even develop and patent raw materials!) all the way to the retailer shelf. We have found that by dedicating ourselves to a full capabilities model, we are able to rapidly develop products without ever compromising on the finest
quality. With Pangaea you always get the right texture, fragrance & results. Our chemists are passionate about their work and about becoming luminaries in their field. We thus out-compete the major houses for R&D talent. Every aspiring chemist knows we are a stickler for producing the very best. There is a downside of course to all this perfectionism – and that is we are unlikely to develop any mass-market brands. Even if we wanted to, we are unable culturally to cut corners. Its just not in our blood. So you will always find Pangaea in the premium end of any category – even in traditional retail.